Planting the Seeds of Design Culture
On how to make a meaningful design-driven change in a product-focused organization.
This is our first guest episode. Long-time friend and fellow service design leader Kata Dóczi-Nagy joined Juli and the dogs for a walk on the muddy slopes of Three Border Mountain, where they talked about her approach to service design, and the organizational prototyping project where their paths converged.
The path they took:
- How an industrial design background can lead to service design leadership.
- The sustainability of manufacturing-focused product design, and climate anxiety.
- The different approaches to making lasting change - from within an organization and as an outside consultant.
- How one pioneer can change the design culture in a product company.
- Working in high-impact domains, namely, in healthcare simulation.
- The challenges of strategic design in the fuzzy front end.
- Juli + Kata's appreciation and love for the Netherlands.
- An organizational prototyping project to surf the waves of remote work, and what the company learned from it.
- And the impact of pandemics and war on businesses, organizations, and the people we're prototyping on.
Grab your headphones, and head to a green spot to walk with us!
Ps. If you want to chime in, DM us or leave a comment on our Instagram - we're @paths.puddles.products and would love your feedback!
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Creators and Guests
Host
Juli Mata
I work in product, and I come from (product-service-system) design. I focus on help linking product to business strategy these days.
Guest
Katalin Dóczi-Nagy
Kata is a service-designer, an in-house change-maker evangelizing design-driven practices. She has worked in the Netherlands and in Norway and the Netherlands for the past 10+ years.